G-SHOCK FUTURE LEGENDS

× LEGENDS Birth of 6900 Evolution of 6900 FUTURE LEGENDS GM-6900 Made Not Born - The Campaign

A FUTURE LEGEND RISES.

Definitively legendary, the OG DW-6900 gave rise to the future legends, that is the GM-6900 – an amalgamation of metal, street culture and all there is to make this the embodiment of a new era.

MADE NOT BORN
THE CAMPAIGN

FUTURE LEGENDS are the people of tomorrow. People who shape our future, people who are still hustling through their daily grind, regardless of gender, race, and age. They are the next chapter and if luck permits, will be immortalised in our books; making history as Legends in time to come.

They are Made, Not Born.

In this campaign, we pay tribute to these catalysts of change from the particular fields of hip hop music and high-street fashion, in part to their deep affiliation with the birth of the OG DW-6900 in the 1990s.

MADE NOT BORN
THE CAMPAIGN

FUTURE LEGENDS are the people of tomorrow. People who shape our future, people who are still hustling through their daily grind, regardless of gender, race, and age. They are the next chapter and if luck permits, will be immortalised in our books; making history as Legends in time to come.

They are Made, Not Born.

In this campaign, we pay tribute to these catalysts of change from the particular fields of hip hop music and high-street fashion, in part to their deep affiliation with the birth of the OG DW-6900 in the 1990s.

THE ANTHEM OF MADE,
NOT BORN
AN EXCLUSIVE RAP SPECIALLY CREATED
FOR G-SHOCK SINGAPORE

“Blood shed and tears wrapped around my soul. And I won’t stop till I am on top, it is an onslaught cos Legends never die. Future legends are we.”
Rap and beats created specially for G-SHOCK Singapore for this campaign, this song sums up the mental challenge of these collective talents, with hip hop local legend Dharni Ng leading the fore.

LISTEN TO THE FULL TRACK

THE GROOVERS

DHARNI NG
(@dharni)

Born in Singapore, bred on the streets and based in Warsaw, Poland, Dharni is undoubtedly Singapore’s highest-profile musical export in the last decade. The self-taught beatboxer started honing his skills at local shows before moving on to capture the attention of entire communities at a time. Crowned as the Emperor of the The Mic in Canada back in 2011, and by 2014 he became the first person in history to ever win the prestigious Grand Beatbox Battle Championship twice in a row. He now serves as a judge at beatboxing championships around the world and opens for the likes of Black Eyed Peas, Kanye West and Lady Gaga.

AXEL BRIZZY
(@axelbrizzy)

Despite not having any formal musical background, Axel Brizzy made history by becoming the youngest Singaporean rapper to top the iTunes Hip-Hop/Rap Chart in Singapore within two hours of its release in 2018. He has also performed at music festivals such as SHINE Festival and Sundown Festival.

TENGYBOY
(@tengyboy)

The Singaporean rapper has been active in Singapore since 2018. He is quick with writing and is a top drawer when it comes to lyricism and flow. Although he is more confident in flaunting his raps, he also wants to show his attributes in singing as well as experiments with the pop and pop punk genres.

FARAH FARZ
(@farahfarz)

DJ Farah Farz is an emerging start in the international nightclub scene. She mixes genres and is increasingly known for her hip hop and R&B sets. She was recently a Queen of Mashups 2018 Finalist and made the DJANEMAG 2016 SEA Top 50 at #46, heady achievements for someone who only turned pro in 2015. In recent years, Farah Farz was ranked #75 in the DJANEMAG 2018 SEA & NZ Top 100 Poll.

LUQMAN B ASAD
(@lioncityluqman)

Born and raised in the lion city, Luqman started dancing hip hop in 2007 as part of Flair Nation. Striving to explore and grow in his craft, he has picked up various genres, including popping, locking, breaking and house. This diverse exposure has allowed him to develop a unique flavour in his movement.

Luqman's craft has been recognised in both the local and international freestyle scene, representing Singapore and clinching titles in competitions such as the prestigious Japanese Dance Delight. He passionately believes in the value of educating the next generation in the art of street dance, teaching in schools and local dance studios.

MUHAMMAD FAZIL
(@fazzyywazzyy)

The accidental dancer first got hooked by the art back in 2011. Since then he has devoted his life to mastering the craft by taking classes, competing and performing. He believes in sharing his knowledge unreservedly as he knows that by helping the next generation, the entire dance scene will benefit as a whole. His mantra: "Always be a student, and your growth will be endless."

KWAK KYUNG HOON
(@kyung.2k)

A full-time teacher at Sejong Korean Language School in Singapore, Kyung Hoon is also a well-known hip hop dancer who has performed both locally and internationally. His other talents include acting and emceeing, where he has taken up projects from time to time.

THE FUTURE LEGEND GM-6900

THE STYLE MAKERS

FURQAN SAINI
(@in3pid)

Over two decades of creating looks and travelling the world, local fashion legend Furqan Saini transformed himself from fashion stylist to art director. Winner of multiple awards such as Fashion Stylist of the Year at the Singapore Fashion Awards, Best Magazine Cover at the 2009 Society of Publishers in Asia (SOPA) and others, he continues to push the boundaries of visual communication.

NICOLE WONG
(@ncwong)

Nicole has worked as a designer, photographer, visual merchandiser and marketing executive. The entrepreneur first started a blog to document her outfits, and it led her to be spotted. Today, she manages her own creative agency, NPLUSC, a content creator for brands.

HANYA SEAH
(@hanyaseah)

Hanya is a self-taught jeweller, with her effortless style that can be termed as “off-duty model”. She is also known to have a flair for fashion and street style and is a popular social media content creator who often shares her outfits with her followers.

TIRA LEE
(@troujous)

Tira is a multi-hyphenate stylist, art director and producer. A modern renaissance girl who has left her textual and visual signature the world over from Seoul to Singapore, she is known for her sharp creative instincts and keen aesthetic sense, which have caught the eye of names such as Jay Park and Helmut Lang.

GANDEEP SINGH
(@gonedeep)

With a fashion design background, Gandeep is deliberate about seeking new ways to grow creatively. Be it through mediums like film or art, his projects have always gone beyond what fashion campaigns are normally imagined to be.

KELLY HSU
(@kllyhsu)

Kelly Hsu is a versatile professional self-represented fashion stylist and creative consultant. Her work is explorative and experimental.

THE FUTURE LEGEND GM-6900

THE CREATORS

G-SHOCK challenged students from LASALLE College of the Arts to get their creative juices flowing and reimagine the 6900 in the year 2045 - another 25 years down the road. Local art legends Sam Lo, Tiffany Tan, Toby Tan and Chen Yi Xi have shortlisted the top designs. You get to decide the winners who will get their designs produced*. Vote for the next art future legend now and stand a chance to win a GM-6900-1!
Contest ends 22 March 2020.

*Band design printed only

WHO HAS THE BEST GROOVE TO BE THE NEXT OG?

Unceremoniously hip, edgy, fun and cool. The makings of the next OG and beyond.

Local fashion stylist maestro, Furqan Saini recreates new looks with the fashion stylists of tomorrow. Unapologetically hip and cool as their mantra, they set the tone by redefining how they view the legends of tomorrow with the wardrobe sponsored by multi-label boutique, L’armoire. Together, they create a new chapter. Join them in this moment to vote for the next OG and stand to win the Future Legend GM-6900 yourself.

THANK YOU FOR VOTING, CONTEST HAS ENDED

THESE ARE THE TOP 3 LOOKS VOTED BY YOU

Swag Dagger Styled by Tira Lee

Bo$$ Babe Styled by Hanya Seah

247 Legend Styled by Gandeep Singh

© 2020 CASIO SINGAPORE PTE LTD