× LEGENDS Birth of 6900 Evolution of 6900 FUTURE LEGENDS GM-6900 Made Not Born - The Campaign


A FUTURE LEGEND RISES.

Definitively legendary, the OG DW-6900 gave rise to the future legends, that is the GM-6900 – an amalgamation of metal, street culture and all there is to make this the embodiment of a new era.

 

 

MADE NOT BORN
THE CAMPAIGN

FUTURE LEGENDS are the people of tomorrow. People who shape our future, people who are still hustling through their daily grind, regardless of gender, race, and age. They are the next chapter and if luck permits, will be immortalised in our books; making history as Legends in time to come.

They are Made, Not Born.

In this campaign, we pay tribute to these catalysts of change from the particular fields of hip hop music and high-street fashion, in part to their deep affiliation with the birth of the OG DW-6900 in the 1990s.


MADE NOT BORN
THE CAMPAIGN

FUTURE LEGENDS are the people of tomorrow. People who shape our future, people who are still hustling through their daily grind, regardless of gender, race, and age. They are the next chapter and if luck permits, will be immortalised in our books; making history as Legends in time to come.

They are Made, Not Born.

In this campaign, we pay tribute to these catalysts of change from the particular fields of hip hop music and high-street fashion, in part to their deep affiliation with the birth of the OG DW-6900 in the 1990s.


THE ANTHEM OF MADE,
NOT BORN

AN EXCLUSIVE RAP SPECIALLY CREATED
FOR G-SHOCK SINGAPORE

“Blood shed and tears wrapped around my soul. And I won’t stop till I am on top, it is an onslaught cos Legends never die. Future legends are we.”
Rap and beats created specially for G-SHOCK Singapore for this campaign, this song sums up the mental challenge of these collective talents, with hip hop local legend Dharni Ng leading the fore.




LISTEN TO THE FULL TRACK



THE GROOVERS

LUQMAN B ASAD
(@lioncityluqman)

Born and raised in the lion city, Luqman started dancing hip hop in 2007 as part of Flair Nation. Striving to explore and grow in his craft, he has picked up various genres, including popping, locking, breaking and house. This diverse exposure has allowed him to develop a unique flavour in his movement.

Luqman's craft has been recognised in both the local and international freestyle scene, representing Singapore and clinching titles in competitions such as the prestigious Japanese Dance Delight. He passionately believes in the value of educating the next generation in the art of street dance, teaching in schools and local dance studios.

READ MORE

 

THE STYLE MAKERS

GANDEEP SINGH
(@gonedeep)

With a fashion design background, Gandeep is deliberate about seeking new ways to grow creatively. Be it through mediums like film or art, his projects have always gone beyond what fashion campaigns are normally imagined to be.

READ MORE


THE CREATORS

G-SHOCK challenged students from LASALLE College of the Arts to get their creative juices flowing and reimagine the 6900 in the year 2045 - another 25 years down the road. Local art legends Sam Lo, Tiffany Tan, Toby Tan and Chen Yi Xi have shortlisted the top designs. You get to decide the winners who will get their designs produced*. Vote for the next art future legend now and stand a chance to win a GM-6900-1!
Contest ends 22 March 2020.

*Band design printed only

WHO HAS THE BEST GROOVE TO BE THE NEXT OG?

Unceremoniously hip, edgy, fun and cool. The makings of the next OG and beyond.

Local fashion stylist maestro, Furqan Saini recreates new looks with the fashion stylists of tomorrow. Unapologetically hip and cool as their mantra, they set the tone by redefining how they view the legends of tomorrow with the wardrobe sponsored by multi-label boutique, L’armoire. Together, they create a new chapter. Join them in this moment to vote for the next OG and stand to win the Future Legend GM-6900 yourself.

 

THANK YOU FOR VOTING, CONTEST HAS ENDED

THESE ARE THE TOP 3 LOOKS VOTED BY YOU

Swag Dagger Styled by Tira Lee

Bo$$ Babe Styled by Hanya Seah

247 Legend Styled by Gandeep Singh